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In business contacts, the business correspondence is not only the medium for communicate, but also a means of establishing friendship and attracting customers. The features and functionality of busine...

求一份关于通信行业里客户忠诚度方面的英文文献,

Marketing is a process in which an enterprise,starting from customers' needs,acquires experience-based information,such as customer demand,buying power and expectations of business communities,and organizes a variety of operation activities,providing satisfying products and services to the customers by implementing coordinated product strategy,pricing strategy,channel strategy and promotion strategy,to achieve business goals.Focusing on the current situation of Yantai Guniang's products in the Penglai market,the article has not only analyzed the macro- and micro-environments of the Penglai market as well as the marketing research results,identified the problems of Yantai Guniang's products in the Penglai market,but also concluded a (practical) solution after further in-depth analysis of the problems.
评论：从市场营销的角度看,“根据经验获得顾客需求量以及购买力的信息……”一句不准确,应该是根据市场调查和以往经验获得……

在客户关系管理（CRM）实施的战略问题
克里斯托弗公牛
商业部信息技术,
曼彻斯特城市大学商学院,
英国曼彻斯特
关键词客户关系,客户信息,集成,英国
摘要客户关系管理数（CRM）的实现增长
最近几年急剧.然而,与相关的学术研究的几个问题
为落实可用.本文通过提供微薄的贡献
分析了在英国的CRM实施案例研究为基础的制造公司.那个
案例研究表明,客户关系管理是一个复杂和综合的概念,围绕业务主办
进程和信息技术的整合.这项研究还强调,
实施CRM需要有效的领导,采购,目标和评估战略.

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