Chinese Summary
China is the world's most populous country, with the national health care increasingly demanding high levels of the various health care institutions to the needs of medical equipment also continued to increase, leading medical device market by an unprecedented development.
Based on the theory of marketing strategies and I Yaoxie industry for some time in the post-mortem work, Yaoxie industry competition history, current situation and development trend were introduced, China's small and medium-sized enterprises Yaoxie existence and the problems faced were analyzed. Hui Feng Shui yuan in Inner Mongolia Chinese Medicine Co., Ltd. world-nano-paste the new far-infrared products as an example, to turn China's small and medium-sized enterprises should take Yaoxie marketing strategies and programmes, with a view to small and medium-sized enterprises in the next Yaoxie competition in the market to seek favorable competitive Status for reference. Therefore, the choice of this topic for research. As personal knowledge and understanding of the depth constraints, it is inevitable deficiencies in the papers, 000 looking to understand.
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